Privacy notice
Last updated 26 October 2026
Who we are
Backland Development is a trading name of S&K Property Investments and Improvement Ltd (company number 16932889, registered office Unit 1 Hembs Crescent, Great Barr, Birmingham B43 5DG). The website and the enquiry systems behind it are operated by S&K Group Holdings Ltd (company number 16703925, same registered office).
The two companies are joint controllers of the personal data collected through this website: S&K Property Investments and Improvement Ltd decides how enquiries about plots, partnerships and building work are assessed and followed up, and S&K Group Holdings Ltd operates this website and the shared enquiry systems used across the S&K Group. The two companies have agreed between them who does what: S&K Group Holdings Ltd looks after this website, the enquiry systems and their security, and S&K Property Investments and Improvement Ltd looks after your enquiry and any agreement that follows. You can contact either about your data using the details below, and we’ll deal with your request between us.
Contact: email info@backlanddevelopment.co.uk, phone 0800 088 6248, or write to the registered office above.
What we collect and why
| What | Where it comes from | Why we use it | Lawful basis |
|---|---|---|---|
| Name, phone, email, postcode, your message and the option you choose (sell, partner, build, not sure) | The enquiry forms on this site | To reply, assess the plot and talk through the options | Steps you ask us to take before a possible contract; our legitimate interest in answering enquiries |
| Garden measurements, access type and the boxes you tick in the Garden Plot Checker, and the summary it produces | The Garden Plot Checker | To give you a better first view of the plot | As above |
| Information about the property you ask us to look at, such as the title register and plan (which name the owners and any mortgage lender), its planning history and public maps | HM Land Registry, the council’s planning records and other public sources, when we appraise the plot | To check whether the plot could work and which route might suit it | Our legitimate interest in answering your enquiry; steps you ask us to take before a possible contract |
| Chat messages and anything you type into the chat window (name, email or phone if you give them) | Tawk.to live chat — only if you accept all cookies or press the Live chat button | To answer your questions in real time | Your consent to load the chat; then as above |
| Pages visited, device and browser type, approximate location from your IP address | Google Analytics 4 — only if you accept all cookies | To see which pages help people and improve the site | Your consent |
| Technical server logs (IP address, time, page requested) | Our hosting provider, automatically | To keep the site secure and working | Our legitimate interest in running a secure website |
| Anything you send by WhatsApp, email or phone | You, if you choose to contact us that way | To reply and keep a record of the conversation | As for enquiries |
We don’t ask for sensitive information. Please don’t include bank, health or similar details in a form or chat.
Who we share it with
Your enquiry is handled within the S&K Group by S&K Property Investments and Improvement Ltd. We don’t sell your details or pass your enquiry to other developers or estate agents. We use these service providers, who process data for us under contract:
- Web3Forms — receives form submissions and emails them to our enquiry inbox.
- Tawk.to — live chat, only if you accept it.
- Google (Analytics 4) — website statistics, only if you accept it.
- Netlify — website hosting.
- WhatsApp (Meta) — only if you choose to message us there.
- Our email provider, and internal tools we use to record and follow up enquiries.
If you go ahead with a sale, option, partnership or building project, we’ll share what’s needed with professional advisers working on it — solicitors, surveyors, architects, planning consultants and, for building work, the subcontractors and suppliers doing the work under our management — and with the council when we apply for planning. Some providers may store data outside the UK; where they do, they rely on the UK’s adequacy regulations or approved contract clauses.
How long we keep it
- Enquiries that don’t go further: up to 24 months from our last contact, then deleted.
- Enquiries that lead to an agreement or contract: for the length of the project plus 6 years, for legal and tax reasons.
- Analytics data: 14 months in Google Analytics.
- Chat transcripts: up to 24 months.
- Server logs: kept by our hosting provider for a short period for security, then deleted.
Your rights
You can ask to see the personal data we hold about you, to correct it, to delete it, to restrict or object to how we use it, or to receive a copy in a portable form. Where we rely on your consent (analytics and chat), you can withdraw it at any time using cookie settings. We’ll respond within one month.
We don’t make decisions about you by automated means alone. The Garden Plot Checker gives an automatic rough view of a plot, but a person looks at every enquiry before we reply.
If you’re unhappy with how we’ve handled your data, please tell us first so we can put it right. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
Cookies
See our cookie policy for the full list. Nothing optional runs until you choose.
Changes
We’ll update this notice when we add a new tool or change how we use data, and change the date at the top.