Planning promotion for garden plots in Chester

If you own a long or wide garden in Chester, planning promotion lets you have the plot sold with planning permission without paying for the application yourself. We fund the surveys, drawings and planning fees, the plot is marketed once permission is granted, and our capped costs and fee come out of the sale proceeds.

You keep your house and approve the buyer. Nothing is paid upfront, and if no sale with planning happens, you owe us nothing for planning. We cover your reasonable legal fees for the agreement up to a cap set in the heads of terms, so your own solicitor can check everything from the start.

White architectural model of a house at the front of a plot with two new homes at the end of the garden
Planning authority
Cheshire West and Chester Council
Postcodes
CH1
Noon sun, 21 March
About 37°
Shadow from a 5 m eaves line
About 6.7 m
Planning plan
Local Plan
County
Cheshire

Chester: light, access and policy

For homes in CH1, a garden plot with planning permission doesn’t have to sell to a buyer from the same street. A promoted plot can be offered to builders and self-builders from Chester or nearby places such as Hawarden, Deeside and Ellesmere Port, and from further afield, through an agent agreed with you. The aim is enough interest to test the price properly, rather than one quiet offer.

You see every offer, approve the buyer and keep the protection of a minimum price. If we want to bid ourselves, the price has to stand up against the open market, for example through an independent valuation.

Section showing noon sun and shadows in Chester: about 37 degrees on 21 March and 13 degrees on 21 December21 m21 Mar, noon: sun 37°, shadow 6.7 m21 Dec, noon: sun 13°, shadow 21.0 mExistingNew home
Noon sun in Chester on 21 March sits about 37° above the horizon, so a typical two-storey eaves line (about 5 m) throws a shadow of roughly 6.7 m. In December the sun is only about 13° up and shadows stretch much further. Drawn for a garden facing north, where it matters most.

From first call to decision

Nothing is signed until you’ve seen the heads of terms and taken advice. Call us or use the form with your Chester address, a rough idea of where the garden runs, and whether neighbours might join in. We’ll check the title, access and planning history first, then tell you plainly whether promotion, a sale subject to planning or another route suits your plot.

  1. Free plot appraisal

    We check your title plan, access, the surrounding gardens and the policies in the council’s Local Plan as a desktop exercise, then talk it through with you. If it looks viable, we visit. No cost and no obligation.

  2. Heads of terms

    We set out the deal in writing: the term, how our fee works, the cap on planning costs we can recover, the minimum price, the marketing approach and the cap on your reasonable legal fees that we cover.

  3. We apply for planning

    We commission the surveys and drawings, take pre-application advice where it helps, submit the application and deal with the council’s questions. You pay nothing at this stage, and the decision is the council’s.

  4. Marketing and sale

    With permission granted, the plot is marketed as the agreement sets out. You see the offers and approve the buyer, and the plot can’t be sold below the minimum price without your written consent.

Worth checking early

  • You’ll live next to whatever is built, so the layout, windows and new boundary affect your house too.
  • You can’t sell the plot to anyone else while the agreement runs, so the term length matters.
  • Planning may be refused. You keep your land and owe nothing for planning, but the months spent can’t be given back.

Questions about garden plots in Chester

Is planning promotion available for a single garden in Chester?

Yes, if the plot is suitable, though promotion is more usual on larger sites. On one modest garden, the fixed costs of planning, legal work and marketing take a bigger share of the sale. After the free appraisal we’ll tell you whether promotion, a sale subject to planning or an option suits your garden best.

What happens if planning is refused for my garden in Chester?

You keep your land and owe nothing for planning, because our costs are only recovered from a sale with planning. Within the term we may revise the scheme and reapply, or appeal if the grounds are strong. If there’s no realistic route to permission, the agreement ends.

Do I pay anything upfront for planning promotion in Chester?

No. We fund the surveys, drawings and planning fees. Those costs are recovered from the sale proceeds, within a cap set in the heads of terms, only if a sale with planning happens. Your reasonable legal fees for the agreement are also covered up to an agreed cap.

Who decides a planning application for a garden plot in Chester?

Cheshire West and Chester Council decides it, using the council’s Local Plan and national policy in the NPPF. Nobody can promise the outcome. Under promotion we prepare and submit the application at our cost and deal with the council’s questions, but the decision is the council’s, and it can grant, refuse or ask for changes.

Other options in Chester

Planning promotion near Chester

Find out what your garden could become

Free garden plot appraisal. No cost, no obligation, and a straight answer if it won’t work.