Backland Development
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Planning promotion for garden plots in Cheltenham

If you’d rather find out what the market pays for your Cheltenham garden plot once it has planning than accept a fixed figure today, planning promotion is built for that. We pay to seek permission, an agreed agent markets the plot if it is granted, and you approve the buyer and the terms.

A minimum price agreed at the start means the plot can’t be sold below it without your written consent. Sale costs, our capped planning costs and our fee are deducted on completion, and the balance goes to you through your solicitor. Value depends on the plot’s location, size, access and permission, so we won’t guess a figure before the appraisal.

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White architectural model of a house at the front of a plot with two new homes at the end of the garden
Planning authority
Cheltenham Borough Council
Postcodes
GL50, GL51, GL52
Noon sun, 21 March
About 38°
Shadow from a 5 m eaves line
About 6.4 m
Planning plan
Local Plan
County
Gloucestershire

The local picture in Cheltenham

Shadow and distance are often why a combined site in Cheltenham works better than a single garden. With the sun at about 38° at noon in late March, the shadow from a 5 m eaves line reaches roughly 6.4 m, so a home squeezed into one narrow garden can end up too close to the houses it backs onto.

Joining gardens with neighbours lets new homes sit towards the middle of a wider site, away from existing windows, with one shared access. Promotion suits that kind of scheme, because planning costs are spread across more land and the site is sold as one well-planned whole. Cheltenham Borough Council still makes the decision.

Section showing noon sun and shadows in Cheltenham: about 38 degrees on 21 March and 15 degrees on 21 December21 m21 Mar, noon: sun 38°, shadow 6.4 m21 Dec, noon: sun 15°, shadow 19.1 mExistingNew home
This section is worked out for the latitude of Cheltenham: around 38° of sun at midday in late March and about 15° at midwinter. It shows why the gap between your house and a new home behind it is about light as well as privacy. Garden assumed to face north.

How we’d take it forward in Cheltenham

Here’s what happens after you contact us about a garden in Cheltenham. We start with a free desktop appraisal of your title plan, access and the policies in the council’s Local Plan, then talk it through with you. If it looks viable, we visit. If promotion fits, we send heads of terms, and your solicitor reviews them, with reasonable legal fees covered up to an agreed cap, before anything is signed.

  1. Free plot appraisal

    We check your title plan, access, the surrounding gardens and the policies in the council’s Local Plan as a desktop exercise, then talk it through with you. If it looks viable, we visit. No cost and no obligation.

  2. Heads of terms

    We set out the deal in writing: the term, how our fee works, the cap on planning costs we can recover, the minimum price, the marketing approach and the cap on your reasonable legal fees that we cover.

  3. We apply for planning

    We commission the surveys and drawings, take pre-application advice where it helps, submit the application and deal with the council’s questions. You pay nothing at this stage, and the decision is the council’s.

  4. Completion and payout

    On completion, sale costs, our capped planning costs and our fee come out of the proceeds in the order the agreement sets. The balance is paid to you through your solicitor.

Worth checking early

  • You’ll live next to whatever is built, so the layout, windows and new boundary affect your house too.
  • On a single small plot, fixed costs and our fee take a bigger share of the sale price than on a larger site.
  • The plot’s price isn’t known until it’s marketed with permission; it depends on location, size, access and the permission itself.

Questions about garden plots in Cheltenham

Is planning promotion available for a single garden in Cheltenham?

Yes, if the plot is suitable, though promotion is more usual on larger sites. On one modest garden, the fixed costs of planning, legal work and marketing take a bigger share of the sale. After the free appraisal we’ll tell you whether promotion, a sale subject to planning or an option suits your garden best.

Does a mortgage on my Cheltenham home stop a planning promotion?

No, but your lender has to be involved. The lender’s charge covers the garden, so it must agree to release the plot before it’s sold, and some lenders want to approve the promotion agreement too. We raise this at the start so it doesn’t delay a sale later.

Can you look at my garden in Cheltenham before I commit to anything?

Yes. The plot appraisal is free and carries no obligation. We start with a desktop check of your title, access and the planning policies that apply, then talk it through with you. If the plot looks viable, we arrange a site visit before any heads of terms are drafted.

Can neighbours in Cheltenham combine gardens for a planning promotion?

Yes, and promotion often works better that way. Adjoining gardens can share one access and allow a better layout. Each owner keeps their house, signs an agreement setting out how proceeds are shared, and takes advice from their own solicitor. We can appraise the combined land as one site first.

Other options in Cheltenham

Planning promotion near Cheltenham

Find out what your garden could become

Free garden plot appraisal. No cost, no obligation, and a straight answer if it won’t work.

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