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Getting it right in the West Midlands
Planning costs on a garden plot in the West Midlands cover more than drawings. The application has to show how the scheme meets biodiversity net gain rules, and the layout must allow for fire engine access (or other measures, often sprinklers, agreed with building control and the fire service where a fire engine can’t get close enough). Drainage needs thought from the start, and in practice that means a drainage plan the council will want to see. Trees, wildlife, flood risk and bin collection can each add a report or a redesign. Under promotion we pay for all of it, and it is only recovered, within the agreed cap, from the proceeds of a sale with planning.
Planning authorities covering the West Midlands include Birmingham City Council, City of Wolverhampton Council, Coventry City Council, Dudley Metropolitan Borough Council, Sandwell Metropolitan Borough Council, Solihull Metropolitan Borough Council, Walsall Metropolitan Borough Council.
How it works
Free plot appraisal
We check your title plan, access, the surrounding gardens and the policies in the council’s Local Plan as a desktop exercise, then talk it through with you. If it looks viable, we visit. No cost and no obligation.
Heads of terms
We set out the deal in writing: the term, how our fee works, the cap on planning costs we can recover, the minimum price, the marketing approach and the cap on your reasonable legal fees that we cover.
Agreement signed
Your solicitor and ours turn the heads of terms into a promotion agreement. It’s usually protected by an entry on your title, and if your house is mortgaged, your lender is asked to consent early.
We apply for planning
We commission the surveys and drawings, take pre-application advice where it helps, submit the application and deal with the council’s questions. You pay nothing at this stage, and the decision is the council’s.
Marketing and sale
With permission granted, the plot is marketed as the agreement sets out. You see the offers and approve the buyer, and the plot can’t be sold below the minimum price without your written consent.
Completion and payout
On completion, sale costs, our capped planning costs and our fee come out of the proceeds in the order the agreement sets. The balance is paid to you through your solicitor.
Planning promotion in towns across the West Midlands
- Birmingham
- Coventry
- Wolverhampton
- Dudley
- Walsall
- Solihull
- Sutton Coldfield
- West Bromwich
- Halesowen
- Stourbridge
- Smethwick
- Willenhall
- Tipton
- Bloxwich
- Shirley
- Brierley Hill
- Aldridge
- Wednesbury
- Kingswinford
Questions about planning promotion in the West Midlands
Do you offer planning promotion for garden plots in the West Midlands?
Yes. We cover all of the West Midlands as part of our coverage of England and Wales. Promotion is one of several routes we offer, and the free appraisal tells you whether it suits your plot or whether a sale, an option or a joint venture would fit better.
Can neighbours combine gardens for planning promotion in the West Midlands?
Yes. Combining adjoining gardens often gives a better layout and one shared access, and it suits promotion well. Each owner keeps their house and needs their own solicitor, and a collaboration agreement sets out how proceeds are shared, including fair treatment for the garden that provides the access.
Is planning promotion usual for small garden plots in the West Midlands?
Not especially. Promotion is more common on larger sites, because fixed costs are spread over more homes. It can still work for a generous single garden or, more often, for neighbours combining gardens. For a smaller plot we may suggest a sale subject to planning or an option instead.
Which council decides planning for a garden plot in the West Midlands?
The council for your address decides. The planning authorities covering the West Midlands include Birmingham City Council, City of Wolverhampton Council, Coventry City Council, Dudley Metropolitan Borough Council, Sandwell Metropolitan Borough Council and other councils. Each judges applications against its own Local Plan and the National Planning Policy Framework (NPPF), together with its design guidance. We prepare and submit the application and deal with the council’s questions, but the decision is always the council’s, never ours.

