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- Worcester
Getting it right in Worcestershire
Once a garden plot in Worcestershire has planning permission, it can be offered to a wider pool of buyers, from small builders and developers to self-builders looking for a single plot. Promotion lets that market set the price, with a minimum price agreed with you so the plot can’t be sold too cheaply without your consent. What a plot is worth depends on its location, size, access and the permission itself, which is why we don’t quote figures before an appraisal.
Planning authorities covering Worcestershire include Bromsgrove District Council, Malvern Hills District Council, Redditch Borough Council, Worcester City Council, Wychavon District Council, Wyre Forest District Council.
How it works
Free plot appraisal
We check your title plan, access, the surrounding gardens and the policies in the council’s Local Plan as a desktop exercise, then talk it through with you. If it looks viable, we visit. No cost and no obligation.
Heads of terms
We set out the deal in writing: the term, how our fee works, the cap on planning costs we can recover, the minimum price, the marketing approach and the cap on your reasonable legal fees that we cover.
Agreement signed
Your solicitor and ours turn the heads of terms into a promotion agreement. It’s usually protected by an entry on your title, and if your house is mortgaged, your lender is asked to consent early.
We apply for planning
We commission the surveys and drawings, take pre-application advice where it helps, submit the application and deal with the council’s questions. You pay nothing at this stage, and the decision is the council’s.
Marketing and sale
With permission granted, the plot is marketed as the agreement sets out. You see the offers and approve the buyer, and the plot can’t be sold below the minimum price without your written consent.
Completion and payout
On completion, sale costs, our capped planning costs and our fee come out of the proceeds in the order the agreement sets. The balance is paid to you through your solicitor.
Planning promotion in towns across Worcestershire
Questions about planning promotion in Worcestershire
What does planning promotion cost a garden owner in Worcestershire?
Nothing upfront. We pay for surveys, drawings and planning fees, and recover them from the sale proceeds, within an agreed cap, only if a sale with planning happens. Our fee also comes from the proceeds, on a basis agreed in writing. Your reasonable legal fees for the agreement are covered up to a cap in the heads of terms.
How long does a planning promotion usually take in Worcestershire?
Longer than selling the land as it stands. Surveys and design often take a few months, the council then needs time to decide, and marketing and conveyancing follow. Council workload, requests for extra reports and any appeal drive the timing, so we give a realistic range after the appraisal rather than a promise.
Is planning promotion usual for small garden plots in Worcestershire?
Not especially. Promotion is more common on larger sites, because fixed costs are spread over more homes. It can still work for a generous single garden or, more often, for neighbours combining gardens. For a smaller plot we may suggest a sale subject to planning or an option instead.
Do I need my own solicitor to sell a plot in Worcestershire?
Yes, always. Your solicitor checks the contract, deals with the transfer of part at HM Land Registry and asks your mortgage lender to release the plot if the house is mortgaged. On option and promotion agreements we cover your reasonable legal fees, with the cap agreed in heads of terms before work starts.

