Planning promotion for garden plots in Bromyard

If you’d rather find out what the market pays for your Bromyard garden plot once it has planning than accept a fixed figure today, planning promotion is built for that. We pay to seek permission, an agreed agent markets the plot if it is granted, and you approve the buyer and the terms.

A minimum price agreed at the start means the plot can’t be sold below it without your written consent. Sale costs, our capped planning costs and our fee are deducted on completion, and the balance goes to you through your solicitor. Value depends on the plot’s location, size, access and permission, so we won’t guess a figure before the appraisal.

White architectural model of a house at the front of a plot with two new homes at the end of the garden
Planning authority
Herefordshire Council
Postcodes
HR7
Noon sun, 21 March
About 38°
Shadow from a 5 m eaves line
About 6.4 m
Planning plan
Local Plan
County
Herefordshire

The local picture in Bromyard

At noon on 21 March the sun over Bromyard sits about 38° above the horizon, so a two-storey eaves line around 5 m high casts a shadow of roughly 6.4 m. By 21 December, with the sun at about 14°, that shadow is far longer. Herefordshire Council will weigh how a new home affects daylight and sunlight to your house and the gardens next door.

Under promotion we test this before applying, because a refusal on overshadowing costs time even though it doesn’t cost you money. Moving the new home, lowering the eaves or turning the roof can make the difference.

Section showing noon sun and shadows in Bromyard: about 38 degrees on 21 March and 14 degrees on 21 December21 m21 Mar, noon: sun 38°, shadow 6.4 m21 Dec, noon: sun 14°, shadow 19.5 mExistingNew home
This section is worked out for the latitude of Bromyard: around 38° of sun at midday in late March and about 14° at midwinter. It shows why the gap between your house and a new home behind it is about light as well as privacy. Garden assumed to face north.

From first call to decision

The first step for a Bromyard garden is a conversation and a desktop check, at no cost. We then send written heads of terms covering the term, minimum price, cost cap and fee. Once the agreement is signed, we commission surveys and drawings, take pre-application advice from Herefordshire Council where it helps, and submit the application. Marketing starts only after permission is granted.

  1. Free plot appraisal

    We check your title plan, access, the surrounding gardens and the policies in the council’s Local Plan as a desktop exercise, then talk it through with you. If it looks viable, we visit. No cost and no obligation.

  2. Heads of terms

    We set out the deal in writing: the term, how our fee works, the cap on planning costs we can recover, the minimum price, the marketing approach and the cap on your reasonable legal fees that we cover.

  3. Agreement signed

    Your solicitor and ours turn the heads of terms into a promotion agreement. It’s usually protected by an entry on your title, and if your house is mortgaged, your lender is asked to consent early.

  4. Marketing and sale

    With permission granted, the plot is marketed as the agreement sets out. You see the offers and approve the buyer, and the plot can’t be sold below the minimum price without your written consent.

Worth checking early

  • The plot’s price isn’t known until it’s marketed with permission; it depends on location, size, access and the permission itself.
  • Promotion takes longer than a straight sale: planning, then marketing, then completion, and each stage can run on.
  • On a single small plot, fixed costs and our fee take a bigger share of the sale price than on a larger site.

Bromyard: questions to ask

Is planning promotion available for a single garden in Bromyard?

Yes, if the plot is suitable, though promotion is more usual on larger sites. On one modest garden, the fixed costs of planning, legal work and marketing take a bigger share of the sale. After the free appraisal we’ll tell you whether promotion, a sale subject to planning or an option suits your garden best.

What happens if planning is refused for my garden in Bromyard?

You keep your land and owe nothing for planning, because our costs are only recovered from a sale with planning. Within the term we may revise the scheme and reapply, or appeal if the grounds are strong. If there’s no realistic route to permission, the agreement ends.

Can neighbours in Bromyard combine gardens for a planning promotion?

Yes, and promotion often works better that way. Adjoining gardens can share one access and allow a better layout. Each owner keeps their house, signs an agreement setting out how proceeds are shared, and takes advice from their own solicitor. We can appraise the combined land as one site first.

Does a mortgage on my Bromyard home stop a planning promotion?

No, but your lender has to be involved. The lender’s charge covers the garden, so it must agree to release the plot before it’s sold, and some lenders want to approve the promotion agreement too. We raise this at the start so it doesn’t delay a sale later.

Other options in Bromyard

Planning promotion near Bromyard

Find out what your garden could become

Free garden plot appraisal. No cost, no obligation, and a straight answer if it won’t work.