Planning promotion for garden plots in Hereford

We’re a new brand within the S&K Group, and planning promotion is one of several routes we offer garden owners in Hereford and across Herefordshire. It suits owners who want the plot sold with permission, can wait for planning and a sale, and would rather not fund the application themselves.

You keep your house throughout. We prepare and submit the application to Herefordshire Council, and after permission the plot is marketed through an agreed agent. When the sale completes, sale costs, our planning costs within the agreed limit and our fee are deducted, and the rest is yours. We also pay your solicitor’s reasonable charges for the agreement, within a limit written into the heads of terms.

White architectural model of a house at the front of a plot with two new homes at the end of the garden
Planning authority
Herefordshire Council
Postcodes
HR1
Noon sun, 21 March
About 38°
Shadow from a 5 m eaves line
About 6.4 m
Planning plan
Local Plan
County
Herefordshire

The local picture in Hereford

For homes in HR1, a garden plot with planning permission doesn’t have to sell to a buyer from the same street. A promoted plot can be offered to builders and self-builders from Hereford or nearby places such as Ross-on-Wye, Leominster and Ledbury, and from further afield, through an agent agreed with you. The aim is enough interest to test the price properly, rather than one quiet offer.

You see every offer, approve the buyer and keep the protection of a minimum price. If we want to bid ourselves, the price has to stand up against the open market, for example through an independent valuation.

Section showing noon sun and shadows in Hereford: about 38 degrees on 21 March and 15 degrees on 21 December21 m21 Mar, noon: sun 38°, shadow 6.4 m21 Dec, noon: sun 15°, shadow 19.3 mExistingNew home
This section is worked out for the latitude of Hereford: around 38° of sun at midday in late March and about 15° at midwinter. It shows why the gap between your house and a new home behind it is about light as well as privacy. Garden assumed to face north.

How we’d take it forward in Hereford

Nothing is signed until you’ve seen the heads of terms and taken advice. Call us or use the form with your Hereford address, a rough idea of where the garden runs, and whether neighbours might join in. We’ll check the title, access and planning history first, then tell you plainly whether promotion, a sale subject to planning or another route suits your plot.

  1. Free plot appraisal

    We check your title plan, access, the surrounding gardens and the policies in the council’s Local Plan as a desktop exercise, then talk it through with you. If it looks viable, we visit. No cost and no obligation.

  2. Agreement signed

    Your solicitor and ours turn the heads of terms into a promotion agreement. It’s usually protected by an entry on your title, and if your house is mortgaged, your lender is asked to consent early.

  3. Marketing and sale

    With permission granted, the plot is marketed as the agreement sets out. You see the offers and approve the buyer, and the plot can’t be sold below the minimum price without your written consent.

  4. Completion and payout

    On completion, sale costs, our capped planning costs and our fee come out of the proceeds in the order the agreement sets. The balance is paid to you through your solicitor.

Worth checking early

  • You can’t sell the plot to anyone else while the agreement runs, so the term length matters.
  • On a single small plot, fixed costs and our fee take a bigger share of the sale price than on a larger site.
  • Promotion takes longer than a straight sale: planning, then marketing, then completion, and each stage can run on.

Questions about garden plots in Hereford

Do I pay anything upfront for planning promotion in Hereford?

No. We fund the surveys, drawings and planning fees. Those costs are recovered from the sale proceeds, within a cap set in the heads of terms, only if a sale with planning happens. Your reasonable legal fees for the agreement are also covered up to an agreed cap.

How long does planning promotion take for a garden in Hereford?

It usually takes longer than a straight sale. Design and surveys often take a few months, then Herefordshire Council needs time to decide, and marketing and conveyancing follow. The council’s workload, extra reports and any appeal drive the timing, so we give a realistic range after the appraisal.

Who decides a planning application for a garden plot in Hereford?

Herefordshire Council decides it, using the council’s Local Plan and national policy in the NPPF. Nobody can promise the outcome. Under promotion we prepare and submit the application at our cost and deal with the council’s questions, but the decision is the council’s, and it can grant, refuse or ask for changes.

Does a mortgage on my Hereford home stop a planning promotion?

No, but your lender has to be involved. The lender’s charge covers the garden, so it must agree to release the plot before it’s sold, and some lenders want to approve the promotion agreement too. We raise this at the start so it doesn’t delay a sale later.

Other options in Hereford

Planning promotion near Hereford

Find out what your garden could become

Free garden plot appraisal. No cost, no obligation, and a straight answer if it won’t work.