Planning promotion for garden plots in Deal

Planning promotion isn’t the right answer for every garden in Deal, and we’d rather say so at the outset than after months of work. It is more usual on larger sites, because part of the cost of surveys, legal work and marketing is fixed whether the plot takes one home or several.

Where it fits, the deal is simple to describe. We fund the application, the plot is sold with permission, and we’re paid from the sale, after recovering what we spent on planning up to the agreed limit. You pay nothing at the start. Where it doesn’t fit, we’ll explain the other routes, from an outright sale to a joint venture, and leave the choice with you.

White architectural model of a house at the front of a plot with two new homes at the end of the garden
Planning authority
Dover District Council
Postcodes
CT14
Noon sun, 21 March
About 39°
Shadow from a 5 m eaves line
About 6.2 m
Planning plan
Local Plan
County
Kent

What shapes a plot in Deal

On many backland plots, access matters more than size. A long garden in Deal may have no route to the road wide enough for cars, bins and emergency vehicles, and Dover District Council will look closely at the effect of a new drive on the homes either side of it.

For homes in CT14 we look at access first: the width beside the house, visibility at the pavement, and whether a strip of land owned by someone else sits in the way. If access only works by joining with a neighbour, we’ll say so, and promoting the combined site may be the better route.

Section showing noon sun and shadows in Deal: about 39 degrees on 21 March and 15 degrees on 21 December21 m21 Mar, noon: sun 39°, shadow 6.2 m21 Dec, noon: sun 15°, shadow 18.2 mExistingNew home
This section is worked out for the latitude of Deal: around 39° of sun at midday in late March and about 15° at midwinter. It shows why the gap between your house and a new home behind it is about light as well as privacy. Garden assumed to face north.

How we’d take it forward in Deal

The first step for a Deal garden is a conversation and a desktop check, at no cost. We then send written heads of terms covering the term, minimum price, cost cap and fee. Once the agreement is signed, we commission surveys and drawings, take pre-application advice from Dover District Council where it helps, and submit the application. Marketing starts only after permission is granted.

  1. Free plot appraisal

    We check your title plan, access, the surrounding gardens and the policies in the council’s Local Plan as a desktop exercise, then talk it through with you. If it looks viable, we visit. No cost and no obligation.

  2. Agreement signed

    Your solicitor and ours turn the heads of terms into a promotion agreement. It’s usually protected by an entry on your title, and if your house is mortgaged, your lender is asked to consent early.

  3. Marketing and sale

    With permission granted, the plot is marketed as the agreement sets out. You see the offers and approve the buyer, and the plot can’t be sold below the minimum price without your written consent.

  4. Completion and payout

    On completion, sale costs, our capped planning costs and our fee come out of the proceeds in the order the agreement sets. The balance is paid to you through your solicitor.

Worth checking early

  • Promotion takes longer than a straight sale: planning, then marketing, then completion, and each stage can run on.
  • Planning may be refused. You keep your land and owe nothing for planning, but the months spent can’t be given back.
  • On a single small plot, fixed costs and our fee take a bigger share of the sale price than on a larger site.

Deal: questions to ask

How is a promoted garden plot in Deal sold?

After permission, an agent agreed with you markets the plot to builders, developers and self-builders. You see the offers and approve the buyer. The plot can’t be sold below the agreed minimum price without your written consent, and any offer from us has to stand up against the open market.

Is planning promotion available for a single garden in Deal?

Yes, if the plot is suitable, though promotion is more usual on larger sites. On one modest garden, the fixed costs of planning, legal work and marketing take a bigger share of the sale. After the free appraisal we’ll tell you whether promotion, a sale subject to planning or an option suits your garden best.

How long does planning promotion take for a garden in Deal?

It usually takes longer than a straight sale. Design and surveys often take a few months, then Dover District Council needs time to decide, and marketing and conveyancing follow. The council’s workload, extra reports and any appeal drive the timing, so we give a realistic range after the appraisal.

Do I pay anything upfront for planning promotion in Deal?

No. We fund the surveys, drawings and planning fees. Those costs are recovered from the sale proceeds, within a cap set in the heads of terms, only if a sale with planning happens. Your reasonable legal fees for the agreement are also covered up to an agreed cap.

Other options in Deal

Planning promotion near Deal

Find out what your garden could become

Free garden plot appraisal. No cost, no obligation, and a straight answer if it won’t work.